TMTradeMatch Africa
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ETHIOPIA DEMONSTRATION MVP · Illustrative records are clearly labelled. TradeMatch Africa remains continent-wide.
Trade outcomes and accountability

TradeMatch CRM

Follow every introduction from lead to export revenue, with evidence status, ownership and programme attribution preserved.

Demonstration records. Revenue is separated into projected, enterprise-reported and evidence-verified values so reports do not overstate results.

38Active leads
14Qualified opportunities
R4.8mProjected pipeline
R1.26mReported export revenue
R840kEvidence-verified revenue
11Markets reached
Role-based reporting

One record, appropriate views for every stakeholder

Retailers & traders

Sourcing pipeline

Supplier leads, samples, quotations, order status and spend.

SMEs & suppliers

Sales and export progress

Buyer leads, quotations, orders, destination markets and revenue.

Associations & programmes

Cohort outcomes

Attributed enterprises, meetings and aggregated verified revenue.

Governments & agencies

Economic impact

Enterprises supported, markets entered and evidence coverage.

TradeMatch platform

Portfolio performance

Lead sources, conversion stages, event attribution and referrals.

Demonstration pipeline

Leads and trade outcomes

Report scope filtering is a Phase 2 behaviour. All demonstration records are shown.

RecordPartiesMarketStageValueEvidenceAttribution
EXP-014
Finished textiles
Moya Collective ↔ Berlin Buyer 03South Africa → GermanyDeliveredR840,000 verifiedInvoice + customsTradeMatch Global
EXP-019
Speciality coffee
Kaffa Highlands ↔ Accra Buyer 08Ethiopia → GhanaOrderR310,000 reportedEnterprise reportedChamber cohort
LEAD-027
Natural skincare
Addis Select ↔ Ubuntu BotanicsSouth Africa → EthiopiaQuotationR420,000 projectedPendingArba Minch 2027
Reporting controls

Designed for credible, non-duplicated reporting

Unique recordsEach lead, order and export outcome receives a reference and responsible owner.
Evidence levelsProjected, reported and verified values remain separate in totals and exports.
Shared attributionPlatform, event and partner contributions can be recorded without double counting.
Controlled visibilityInstitutions receive aggregated outcomes. Confidential details stay permission-based.